An owner-led business
Oponka.com
A tyre retail business developed by Karol Kowalczuk and his team over six years. An experience that brings together the perspectives of a business owner, concept creator and project leader.
Read the storyData-driven marketing · for growing businessesA clear strategy.
A clear strategy.
Marketing you can measure.
Websites, Google Ads, Meta Ads, SEO and GEO, backed by reliable analytics. We connect your message, customer journey and numbers so you can make better decisions about your marketing budget.
Clear scope · No obligation · Remote collaboration
Sound familiar?
Your marketing should answer business questions
Where did the budget go? Impressions and clicks are useful signals, but you also need to understand enquiries, sales and customer acquisition costs.
Why does the website generate so few enquiries? An unclear offer or difficult customer journey can turn paid traffic into missed opportunities.
What should we improve next? Without consistent tracking, choosing a channel or changing a campaign becomes guesswork.
Our services
Five parts of a connected marketing system
Choose the support you need now. Add the next step when the evidence and budget justify it.
Strategy and audience
We define your target customers, review competitors and seasonality, and choose the message and channels around your commercial goals.
Websites and landing pages
Fast, mobile-friendly pages with clear copy, a focused customer journey and straightforward calls to action.
Google Ads and Meta Ads
Campaign setup, testing and optimisation based on agreed conversion goals. We review what the data says and adjust the plan.
SEO and GEO
Technical foundations, useful content and consistent business information to support visibility in traditional and AI-powered search.
Measurement and attribution
Conversion tracking and reporting that connect campaigns to business outcomes, with attribution limits made clear.
Packages
Three ways to get started
Indicative EUR prices, excluding VAT where applicable. You receive an exact scope and final total before committing.
Campaign landing page
One focused page for a service, offer or advertising campaign.
€850–1,300one-off
- Strategy and copywriting around your offer and audience
- Mobile-friendly design and development
- Conversion tracking with GA4 and events
- Ready for Google or Meta campaigns
- Typical delivery: 2–3 weeks after content and scope approval
From page to campaign
Campaign launch
A landing page and the campaign foundations to start testing customer acquisition.
€1,150–1,800setup · management from €240/month
- Everything in the landing page package
- Setup and launch of Google Ads or Meta Ads
- Campaign review and optimisation
- Clear monthly reporting on conversions and costs
- Advertising spend paid separately
Data-First marketing
A connected programme for businesses that need websites, acquisition and reporting to work together.
Custom quotescope agreed after a review
- Business website or store and campaign landing pages
- Google Ads and Meta Ads
- SEO and GEO for longer-term visibility
- ROI dashboard connected to sales data
- A dedicated contact and an agreed development plan
- Start with a Data-First Audit
Price calculator
Estimate your project in 60 seconds
Choose your services to see an indicative price range. No email address required.
Your estimated price
Select services to see your estimate here.
One-off—
Monthly management—
✓ Two-channel discount: −€70/month (included)
What is your break-even point?
Indicative EUR prices exclude VAT where applicable. We confirm scope, taxes and the final total in your quote. Ad spend is separate from management fees. The break-even calculation is an illustration, not a forecast or a guarantee.
Discuss this quote on WhatsAppClicking passes your selected services and estimate to WhatsApp as a draft. You review and send the message yourself.
LOCAL UNDERSTANDING. GLOBAL PERSPECTIVE.Your business.
Your business.
Beyond borders.
We work with clients around the world. Strategy, marketing and technology, connected through remote collaboration, a clear plan and shared goals.
Let’s talk about your market One collaboration. Different markets.
- BerlinGermany · Europe
- WrocławPoland · Europe
- ShenzhenChina · Asia
- TokyoJapan · Asia
Map markers illustrate geographic reach, not office locations.
The process
Build the foundations, then improve with evidence
STEP 01
Audit and strategy
We review the website, campaigns and tracking, then agree the audience, offer and priorities.
STEP 02
Foundations
We fix measurement and develop or improve the landing page before sending paid traffic.
STEP 03
Campaign launch
We launch with a defined goal, budget and test plan, then monitor lead quality as well as volume.
STEP 04
Review and improve
We explain what changed, what we learned and where to focus the next round of work.
What to expect
A transparent way of working
| Area | Our approach |
|---|---|
| Getting started | Agreed audience, scope, budget and measurement |
| Reporting | Conversions, acquisition costs and business context |
| Your website | Part of the customer journey, with conversion improvements |
| Your data | Connected to sales data wherever reliable information is available |
| Your agreement | Clear deliverables and terms confirmed before work starts |
Business experience
Marketing from a business owner’s perspective
An owner-led business, e-commerce for a major organisation and an original intelligence system. Three projects showing how Karol Kowalczuk connects business thinking, technology and delivery.
A commissioned e-commerce project
Onlinechem.pl
A chemical e-commerce concept developed by Karol Kowalczuk for the Stockmeier Group and brought to life with a team. A business idea turned into an active sales channel.
Read the story
Self-initiated project · Data, AI and processes
ExitSignal
A system supporting the search for businesses to acquire — from researching a fragmented market to preparing conversations and managing each case. It connects public data, AI and CRM in one workflow.
In validationRead the storyFAQ
Questions about working together
How much advertising budget do I need?
We suggest a test budget after reviewing your market, audience, margins and expected click costs. The calculator starts at €500/month as an example, not a universal minimum. Media spend is always separate from our management fee.
I already work with an agency. Can you still help?
Yes. We can start with an independent review of tracking, your website or reporting. You can use the findings with your existing team.
How quickly can campaigns launch?
When the website, content and tracking are ready, setup typically takes 1–2 weeks. If the foundations need work, we agree that schedule first. Launch dates and responsibilities are confirmed in the proposal.
Do I need a long-term contract?
We agree the scope, billing period and notice terms before starting. Projects can be split into defined stages so you can assess the outcome before expanding.
How much does a website cost?
Our indicative range is €850–1,300 for a landing page and €1,550–2,850 for a business website, excluding VAT where applicable. Use the calculator to explore the scope, then request a fixed quote.
Is the calculator a binding quote?
No. It provides indicative ranges for our services. The final proposal sets out the exact scope, price, taxes, delivery schedule and payment terms. Extra work requires a separate agreement.
How long does SEO take?
SEO is a longer-term activity. Meaningful changes often take several months and depend on your market, website and competition. We agree milestones and report progress without promising a particular ranking.
What is GEO?
Generative Engine Optimization focuses on making your business information and content easier to discover and use in AI search answers. It shares foundations with SEO. We track a defined set of prompts, citations and referral traffic, while making measurement limits clear. No provider can guarantee that an AI system recommends your business.
What if I have no analytics yet?
We can set up the measurement your business needs, including conversion events and reports, before launching campaigns. Data collection and consent requirements are considered as part of that scope.
Your next step
A useful conversation, without pressure
Free consultation
51-424 Wrocław, PolandVAT: PL8951881961
Let’s talk about your marketing
A 20–30 minute conversation about your goals, what is working today and what to improve first. No obligation.
Phone
Working together
Based in Poland · working remotely
Company details
International Trade Solutions Karol Kowalczukul. Kowalska 11251-424 Wrocław, PolandVAT: PL8951881961
- Clear next steps and an agreed scope
- One point of contact throughout your project
- EUR pricing confirmed before work begins
Book a free consultation
Tell us what you want to achieve.