Campaign structure
Organise campaigns around your services, products, markets and goals, with a clear division of the agreed advertising budget.
← All services
Paid search and customer acquisition
Reach people looking for what you offer.
Connect your Google campaigns to a clear offer, a useful landing page and agreed conversion goals. We manage campaigns, review the evidence and explain what to improve next.
Who it is for
For service businesses, B2B companies and online shops seeking customers through Google advertising.
What the work includes
Search intent and relevance
Review search terms, targeting and ad messages to improve relevance. Match the campaign approach to what your potential customers are trying to find.
Testing and optimisation
Test agreed campaign changes and adjust settings using available conversion data, costs and feedback on enquiry quality.
Reporting and next steps
Explain spend, conversions and acquisition costs in business context. Identify measurement gaps and recommend the next priorities.
PerfectData
How we work
Understand the starting point
Review your offer, market, website and existing account. Agree the campaign goal, scope, media budget and responsibilities.
Prepare the foundations
Check the customer journey and conversion tracking. Agree any setup or website work needed before launch.
Manage and learn
Run the agreed campaigns, assess performance and review what happens after an enquiry. Use the findings to guide the next changes.
Transparent pricing
Google Ads
Prices in EUR, excluding VAT where applicable. Scope, taxes and the final price are confirmed before work begins.
Calculate your estimate ↗Campaign managementfrom €240/ month
Advertising spend is separate from the management fee. Monthly management does not include one-off campaign setup. Additional content, video production, website work or integrations require an agreed scope. Results depend on the market, offer, budget and sales process; we do not guarantee revenue or return on advertising spend.
Business experience
These stories cover business concepts and project leadership by Karol Kowalczuk with a team. They do not present advertising or SEO campaign results.
Before we begin
How much advertising budget do I need?
We discuss your market, customer value and goals before proposing a test budget. There is no universal minimum that fits every business. The advertising budget and our management fee are separate.
Can you manage an existing Google Ads account?
Yes. We first review its structure, available data and conversion tracking. We then agree what to retain, what to change and whether any one-off setup work is needed.
Will you report sales or just clicks?
We report agreed conversion goals and costs, connecting them to sales where reliable data is available. Clicks alone do not show customer value, and attribution has limits that we explain.
PerfectData
Let’s discuss your Google Ads campaigns
WhatsApp ↗Opens WhatsApp with a draft. You review and send the message yourself.
kontakt@perfectdata.pl