What is GEO, and how can you review your visibility in AI search?
A practical introduction to Generative Engine Optimization: review AI answers, improve business information and measure citations without unrealistic promises.
Read the article →Insights
Practical guides to marketing and data
Clear explanations of pricing, websites, advertising and search visibility — to help you ask better questions and make informed decisions.
How to review your marketing agency: 7 questions worth asking
Review account ownership, conversion tracking, reporting, costs and campaign decisions with seven practical questions for your marketing agency.
Read the article →How much does a small business website cost?
A practical guide to website scope, landing pages, hidden costs and ownership. PerfectData landing pages are €850–1,300; business websites €1,550–2,850.
Read the article →How much does Google Ads management cost for a small business?
Understand management fees, separate advertising spend and a simple break-even calculation. PerfectData Google Ads management starts from €240/month.
Read the article →