Campaign goals and structure
Manage campaign structure, audiences and placements around the agreed objective, whether that is an enquiry, purchase or another meaningful customer action.
← All services
Facebook and Instagram advertising
Give the right audience a reason to respond.
Build Facebook and Instagram campaigns around your audience, offer and next customer action. We test messages and campaign settings, then use the available data to decide what deserves more attention.
Who it is for
For service businesses, online shops and companies with an offer to introduce or explain to potential customers.
What the work includes
Message and creative testing
Agree messages and creative variations to test using available materials. Define any additional design, photography or video production separately.
Budget and optimisation
Review delivery, costs and conversion signals. Adjust the agreed campaigns as evidence develops, rather than treating reach or reactions as sales.
Business-focused reporting
Explain the results and next steps, combining platform data with your feedback on leads or orders where that information is available.
PerfectData
How we work
Define the offer and audience
Discuss who you want to reach, why they should respond and where they go after clicking. Agree scope and budget.
Prepare materials and measurement
Review account access, available creative materials and tracking. Confirm any additional setup work and the test plan before launch.
Test and refine
Manage the campaigns, compare the available signals and gather feedback on enquiry quality. Use those findings to plan further tests.
Transparent pricing
Meta Ads
Prices in EUR, excluding VAT where applicable. Scope, taxes and the final price are confirmed before work begins.
Calculate your estimate ↗Campaign managementfrom €240/ month
Advertising spend is separate from the management fee. One-off campaign setup is not included in monthly management. Extra content, photography, video, landing pages or integrations are included only if agreed. Campaign outcomes depend on the offer, audience, materials and sales process; we do not guarantee sales or a particular acquisition cost.
Business experience
These stories cover business concepts and project leadership by Karol Kowalczuk with a team. They do not present advertising or SEO campaign results.
Before we begin
Do I need to provide photos or videos?
We review the materials you already have and agree what the campaign needs. New photography, video production or additional content is not automatically included in campaign management.
Do you manage both Facebook and Instagram?
Yes. We agree which placements and campaign formats suit your offer and goals. The plan does not assume that every available placement is right for your business.
How do you assess whether leads are useful?
Platform conversion counts are only part of the picture. Your feedback on relevant enquiries, follow-up and sales helps us assess lead quality. We agree what information can be shared and measured.
PerfectData
Let’s discuss your Facebook and Instagram campaigns
WhatsApp ↗Opens WhatsApp with a draft. You review and send the message yourself.
kontakt@perfectdata.pl